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MuchBetter and Finnplay announce new partnership to meet the needs of B2B and B2C iGaming brands

by , Josh Jones, Contributing Editor
2 mins read | Feb 2nd 2018

MuchBetter payment option now integrated with Finnplay platform

UK, London, 31st January 2018 – MuchBetter, the iGaming payments company, today announced a new partnership with turn-key iGaming solutions company, Finnplay. Now available as a payment method to all B2B and B2C brands across the Finnplay platform, MuchBetter offers Finnplay clients an alternative to traditional iGaming payment wallets. MuchBetter’s unique commercial model is designed to increase iGaming operator’s commercial revenues and its transparent approach to user data empowers operators to know more about their users and reduce fraud rates. These features were fundamental in Finnplay’s decision to integrate MuchBetter on its platform, as was client demand and the company’s history being early adopters of new iGaming technologies.

Following discussions which started at the iGaming Super Show EiG in October 2017, the service is now live, with the first transactions made in Q1 2018. For both parties, the success of the deal will be based on client demand, with Finnplay also expecting the MuchBetter partnership to encourage new clients to use its platform. For MuchBetter, the partnership offers a route to market to Finnplay’s extensive list of clients. It is also validation of MuchBetter’s service within the B2B model, since it will be made available on a third-party platform rather than sold directly to iGaming operators.

“The demand for MuchBetter among Finnplay’s clients is a great testament to the company’s growth, maturity and budding reputation,” said MuchBetter co-founder Jens Bader. “This is an immensely exciting project for the MuchBetter team, not least because it opens a lot of new doors, getting us in front of Finnplay’s extensive merchant portfolio. It is also an interesting challenge, however, since this doesn’t follow our usual route to market of selling direct to iGaming operators. We have to prove that the MuchBetter service works well as part of this kind of ecosystem, since we are always looking for the right opportunities to grow.”

“We’re known for using state-of-the-art technologies to help our brands create the best user experience possible. In this regard, working with MuchBetter made sense instantly, said Martin Pranter, CEO at Finnplay. “It’s an exciting new payments option which caters to some of the biggest pain points in the iGaming industry. We expect it to be widely used by existing clients, and of course we hope will be yet another reason for potential clients to work with us.”

About Finnplay 

Founded in 2008, Finnplay provides a handcrafted open iGaming platform with the option to own the source code for the iGaming industry. The gaming platform is compliant in the regulated gaming jurisdictions of Malta, UK, Belgium, Denmark, Hungary, Bulgaria, Romania, Mexico and Curacao.

The platform caters to start-ups, SME’s as well as large established companies looking to replace existing legacy gaming systems or improve them, and includes a huge range of casino games (4000+) from major gaming studios as well as numerous global and localized 70+ payment integrations for operators.

For more information please visit:

About MuchBetter

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.

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