Lex Veldhuis joins MuchBetter as brand ambassador

lex veldhuis muchbetter brand ambassador

UK, London, 1st April 2019 – iGaming ewallet, MuchBetter, today announced the arrival of PokerStars Team Online Pro, Lex Veldhuis, as brand ambassador. As a professional poker player with a hugely popular Twitch Poker community, Lex will help MuchBetter reach a new audience of online poker fans and advise the company on how it can refine its services for this community.

Lex is regarded as one of the most influential names in poker today, with a large fanbase on Twitch and other social media channels including Twitter and Instagram. Always eager to embrace new ways to engage and entertain his community, Lex will host the inaugural Lex Live Spring Festival at the Grand Casino de Namur in Belgium from March 27-31. This is a unique event in which his online community will meet in person for live table poker tournaments, competitions and other social events. Lex’s endorsement may be extremely valuable for MuchBetter, given his influence, prolific social media output and the lack of quality payment options available to players over the last few years.

MuchBetter also hopes to be able to tap into Lex’s understanding of the community to help it better serve online poker players. Through working with brand ambassadors like Lex, MuchBetter can ensure it has a presence across all the regions that this community cares about the most, as well as up-and-coming poker sites. Lex’s expertise will also ensure MuchBetter continues to optimise its product for poker and implement all the functionality that modern players expect.

“Every online poker player has heard of Lex,” said MuchBetter co-founder, Jens Bader. “Lex is known for playing fast, playing lots of tables and making lots of money – so I expect him to take full advantage of MuchBetter’s speed, security and low fees. Lex is certainly the kind of player we want aligned with our brand, who understands the industry and the needs of its community like no other. MuchBetter is now a payment option for many leading poker sites, such as Pokerstars, but we need to work hard to spread word of our superior product, since players have had few alternative payment choices over the last ten years and it’s like convincing people to change their bank.

“MuchBetter is a great product and I think it can become a big force in the online poker scene,” said Lex Veldhuis. “Looking forward to working with the team and helping them better understand this community and all it has to offer.”

About MuchBetter

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.


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