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General, MBHQ, MuchBetter News

MuchBetter is a no brainer for VIP players, and for operators!

VIP CASE STUDY

Reduce payment processing costs by up to 100%…

Yes, you heard it right. MuchBetter’s unique Net-Deposit Pricing model can reduce payment processing costs by up to 100%.

This is what one of our partners said about their latest report from MuchBetter:

“Sounds good on paper and delivers 100 percent. Switching VIP players to MuchBetter has been the most effective revenue generating strategy we’ve seen for a long time!”

Click here to download a VIP case study demonstrating how MuchBetter reduced Operator processing costs, by over 80% for high-rolling VIP players.

How much would these VIP transactions have cost the gaming operator if they weren’t using the MuchBetter app-based wallet?

Our VIP case study looked at two players from one of our gaming partners. Here’s their activity during January and February this year:

EEA-based VIP LATAM-based VIP
January 2019 February 2019 January 2019 February 2019
1 Transfer-To Operator €183,683 €246,737 $45,000 $57,000
2 Transfer-From Operator to MuchBetter €111,263 €298,064 $102,000 $90,000
3 Net amount (Transfer-To minus Transfer-From) €72,420 -€51,327 -$57,000 -$33,000
4 Processing fees paid €1,991.55 €0.00 $0.00 $0.00
5 Effective rate Download Case Study
EEA-based VIP
January 2019 February 2019
1 Transfer-To Operator €183,683 €246,737
2 Transfer-From Operator to MuchBetter €111,263 €298,064
3 Net amount (Transfer-To minus Transfer-From) €72,420 -€51,327
4 Processing fees paid €1,991.55 €0.00
5 Effective rate Download Case Study
LATAM-based VIP
January 2019 February 2019
1 Transfer-To Operator $45,000 $57,000
2 Transfer-From Operator to MuchBetter $102,000 $90,000
3 Net amount (Transfer-To minus Transfer-From) -$57,000 -$33,000
4 Processing fees paid $0.00 $0.00
5 Effective rate Download Case Study

 

Let’s benchmark this:

Using the above payment profiles, with a traditional wallet provider you most likely would have incurred the following fees on the EEA-based VIP player’s activity:

Transfer-To Fee: on EUR 480,593 (1.50%) = EUR 7,208.90
Transfer-From Fee: on EUR 431,238 (0.50%) = EUR 2,156.19
Total = EUR 9,365.09

With MuchBetter the total fees for processing the EEA-VIP were EUR 1,991.55, an 80% reduction in processing costs!!

And what about our Brazilian player? No processing costs! 100% savings for you! Why? Download the case study to find out!

Impressive huh? Yes, MuchBetter!

Switching VIP players to MuchBetter is a revenue-generating strategy!

Our commercial model was built to eliminate the negative side effects of money churn and to help operator increase profitability on their most active customers. We consider MuchBetter to be a tool to optimise your business – simply by introducing your highest-churning players to our little app!

What can you do with these savings? Improve your bottom line, plough them back into the business or reward your VIPs and increase your retention rates. And while this is obviously lucrative when players are making high volumes of transactions (your high rollers), savings are made across the board whatever your players transfer to and from their gaming account.

Take control of your business, create benefits for your most valuable players and return the loyalty to where it belongs – between your brand and your customer!

To understand in more detail our value-based pricing model and the savings available to gaming operators like you, download the VIP case study.

Alternatively, to discuss how to integrate MuchBetter with your platforms and engage your players, get in touch with our team .

 

 

Read more by Paul Gent

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