UK, London, 27 November 2019 – MuchBetter, the award winning iGaming payments company, today announced the launch of CashDuster, a unique service to help operators engage with customers. CashDuster lets operators display marketing campaigns and promotions via the MuchBetter app and is the first time a payment app has functioned as an engagement channel for operators. MuchBetter has hundreds of thousands of active users and is working with some of the biggest iGaming brands in the world – as a secure, frictionless alternative to traditional ewallets. CashDuster therefore represents a unique marketing channel for iGaming brands and a powerful new route to market to reach existing MuchBetter customers. CashDuster allows operators to increase the visibility of their existing promotions, launch ad-hoc engagement campaigns and track the success of these events in real time.
CashDuster works as follows:
“CashDuster is a new and totally unique feature from MuchBetter,” said MuchBetter co-founder, Jens Bader. “I hope this service cements our reputation as an ewallet that isn’t afraid to try new things. We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning application in a meaningful, time-sensitive and interactive fashion. No other payment scheme allows operators or merchants to extend their marketing channels in such way.”
MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.
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