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Build customer loyalty with real-time customer engagement

How is your gaming brand building customer loyalty? Promotions and bonuses delivered via messaging, email and pop ups only going so far. Customers are inundated with these kinds of offers from a wide range of brands: not just gaming operators but retailers, entertainment outlets and other online companies. Building a relationship in this busy environment is not easy.

So what other channels do you have open to you that will help you reach customers with meaningful and timely messages; and provide access to all your offers in one place?

Here at MuchBetter we have a solution to cut through the noise created by so many competing brands, and engage your customers in real-time via their favourite e-wallet app.

CashDuster is our real-time customer engagement tool that turns the award winning MuchBetter app into a unique channel for building brand loyalty with your customers.

We’re launching CashDuster at ICE this week, find us on stand N9-327 and ask for a demo.

MuchBetter’s real-time marketing channel, CashDuster, allows operators to increase the visibility of their existing promotions, launch ad-hoc engagement campaigns and track the success of these events in real-time.

How CashDuster works

Operators can issue a promotion or special offer such as €10 free bet via CashDuster in the MuchBetter app. This can be configured for a wide range of conditions and events including new customers only, minimum deposits, territories and behavioural patterns. Eligible customers can view available offers and promotions in their MuchBetter app and receive push notifications and alerts when new campaigns are launched. Once an offer has expired, it will no longer by visible in the app.

With CashDuster, marketing teams can launch ad-hoc promotions, optimise targeting more effectively for existing campaigns and directly engage with customers in a meaningful and interactive way.

Here are just a few ideas of how you could engage your customers with CashDuster:

• Build loyalty with new customers with unique promotions
• Re-engage inactive customers with personalised offers
• Reward loyal customers with bonuses and VIP experiences
• Reach new customers by integrating MuchBetter’s features like Refer a Friend into your campaigns

Improve your customer engagement and loyalty campaigns with CashDuster

At MuchBetter we have also pushed boundaries and used technology to disrupt conventional ideas about payments. We pride ourselves on delivering a great customer experience: our e-wallet app blurs the lines between payments, customer engagement and now marketing.

CashDuster opens up a new marketing channel previously not available via e-wallets or other payment methods, and also provides you with access to valuable data to improve your customer loyalty campaigns further.

Real-time reports can be accessed in the CashDuster dashboard with all the data needed to track engagement and results. With so many customisation options, you can take this data and build more complex and highly targeted campaigns in CashDuster to get much better engagement every time.

We’re so confident in CashDuster’s ability to engage customers and build brand loyalty, we’ll even refund operators with any unused funds from their campaign account when an offer or promotion ends.

Come and see for yourself! If you’re attending ICE this week, we’re on stand N9-327 where you can get a demo of CashDuster.

From January 2020, CashDuster will be available worldwide in all 180+ countries MuchBetter operates in. Get in touch if you want to know more >>>