Strategies for customer retention in the online gaming industry

strategies

That old adage that it’s easier to retain a customer than attract and convert a new one is true across all industries including online gaming. However, customer retention is something many gaming operators struggle with. Competition is fierce and players are easily attracted by the bright lights of other gaming websites, especially when they offer seductive incentives for new players.

No doubt you’re already using a variety of different customer retention strategies, but have you thought about how payments could help?

Here we explain how the payment methods you offer, and the payment service providers you partner with, can reduce churn and boost customer loyalty.

Fast, secure and convenient payment transactions

The first step is to make sure your payment methods are aligned with your customers’ needs. For online gaming customers that means fast, secure, mobile-friendly, no redirects and real-time transactions.

Customers return when they know that they can resume play with the minimum of hoops to jump through. Unlike many e-wallets, MuchBetter integrates with the gaming website so players are not redirected to another website to top up their gaming account or to take winnings out.

Payment data can help you identify your best customers

Behavioural data that allows operators to segment their customers and align customer loyalty programmes with their top players is expensive. It’s not just the cost of extracting the data it’s also the expertise needed to interpret it in meaningful way.

Payment service providers have a lot of data that can deliver useful insights into player behaviour. From the devices the customer uses to their spending patterns. This data can be made available, subject to data protection regulations, to help operators identify their best customers. Please get in touch if you want to find out more about what type of data is available via MuchBetter.

Keep your company in their minds

There are lots of digital tools you can use to remind players to return to your gaming website. Remarketing, email campaigns, SMS messages, app notifications etc. But what about when they’re offline?

Loyalty gifts can be very effective especially if they’re something that the customer can use regularly and for non-gaming related activities. But is a branded mug going to encourage customer loyalty? Choose the right loyalty gift for maximum return.

We’ve delivered great results for operators with our contactless key fob. This allows users to make payments from their MuchBetter account in store. Building loyalty via the payment methods your gaming site offers is a different approach to customer retention, but one that is highly effective.

Push notifications via a payment app

You probably already use push notifications through your gaming app, but these can be viewed as spammy and are easy to overlook. However, when a push notification comes from a different source with an incentive such a bonus, it gets customers’ attention.

You could target customers using popular e-wallets or payment apps in this way. For example, target those dormant players that regularly using the e-wallet for online gaming (your competitors) who haven’t visited your website for a period of time.

E-wallet providers like MuchBetter, actively want to help their customers be more successful. We’ve taken a unique approach customer retention by allowing operators to use our wallet as an engagement channel with their customers. It’s building stronger and stickier relationships between customer and operator. MuchBetter is a payment wallet but also a touchpoint between customer and operator: no other payment channel is currently providing this opportunity.

If you’ve never thought about tapping into your payment provider’s data, reach and marketing expertise, perhaps it’s time to make them part of your retention strategies?

Speak to us to explore how we can help with customer retention in online gaming.

공유하다

페이스북
링크드인
트위터
이메일

관련 게시물

우크라이나 기부: 경계 유지

최근 우크라이나에서 발생한 사건에 이어 우리는 도움이 필요한 사람들에게 도움, 지원 및 지원을 제공하기 위해 글로벌 커뮤니티가 함께 모이는 것을 보았습니다. 하지만,

ko_KR한국어

MuchBetter 상금 풀로 시도하고 득점하세요 

오늘 22개의 지갑 통화로 계정을 충전하여 상금 풀에 입력하세요. 지갑 통화로 100개 중 22개의 상품을 받을 수 있습니다! 

이 제안은 12월 15일 목요일 11:59 GMT에 종료됩니다. 

이용약관이 적용됩니다. 여기.

FOB를 받고 €5를 받으세요 

오늘 MuchBetter 비접촉 열쇠고리를 주문하고 지갑에 €5(또는 이에 상응하는 지갑 통화)를 충전하세요! 

이 제안은 12월 11일 일요일 23:59 GMT에 종료됩니다. 

이용약관이 적용됩니다. 여기.

친구들과 함께 축구를 보는 것이 더 좋습니다! 

친구에게 MuchBetter를 추천하고 계정에 5유로를 적립하세요.

앱을 열고 고유 추천 코드를 사용하여 친구를 MuchBetter에 초대하세요. 친구가 충전되면 €5 또는 이에 상응하는 통화를 드립니다!

이 제안은 12월 16일 금요일 23:59 GMT에 종료됩니다.

이용약관이 적용됩니다. 여기.

메가 소셜 경품

이 경품은 이제 마감되었습니다.

소셜 미디어 채널에서 엄청난 경품 행사를 시작합니다! 

참가 방법을 알아보려면 Instagram, Twitter 또는 Facebook에서 @paymuchbetter로 이동하세요. 

이 대회는 종료되었습니다.

이용약관이 적용됩니다. 여기.