Italy is moving from cash to digital wallets

The secure, safe, and rewarding way to store your money

Money – it’s the golden ticket to life, the reward at the end of a busy working month, and the value we add to every single product and service that we consume. You work hard for it, so it’s vital to take care of it and store it somewhere that you trust, somewhere you can access it easily, and above all, with a company that cares.

Italians are looking for new, secure, and more rewarding ways to use their cash, particularly in a time of reduced contact and increased online consumption. These are just some of the reasons why they are converting their cash to e-money, abandoning their typical bank cards and switching to digital wallet’s.

Money forms the bloodstream of your lifestyle, and it’s important to take care of your cash in a socially responsible, simple, and secure way.

One in two Italians during the COVID-19 lockdown made more use of digital payments and 25%, for the first time, declare that they want to abandon cash forever.

– Source: Paying digital, living digital: evolution of the Italian lifestyle before and after Mastercard’s Covid-19, in collaboration with AstraRicerche

With the rise of the Covid-19 pandemic, protecting your health is more important today than it’s ever been, and consumers are switching to digital wallets to reduce their use of cash. Card providers are predicting an unprecedented increase in the uptake of contactless payments around Europe. Not only are they more hygienic, but they are also more secure, and fraud at the point of sale has remained at a historic low with contactless payments

Why are Italians choosing the MuchBetter digital wallet?

Italians are gradually switching from cash to card and more and more people are choosing to use digital wallets. There are a few great competitors on the market, but the one standing heads above the rest is the MuchBetter digital wallet.

The MuchBetter digital wallet is blowing up in Italy, and we wanted to find out why. Aside from its super-sleek user interface, what really makes the MuchBetter digital wallet so special?

digital wallet , cash to digital wallet , MuchBetter digital wallet , security , online payments , Ricarica voucher

Account security: MuchBetter accounts are protected with device pairing, touch ID, dynamic security codes, and a transaction review system to ensure that only legitimate transactions go through.

Top up in your local store: Many digital wallets only allow you to add funds via bank transfer or card payment within the app, but with MuchBetter you can buy a Ricarica voucher with cash along with your groceries, and add the funds to your digital wallet in just minutes

Transfer money for free: The MuchBetter digital wallet lets customers transfer money to friends and family for free. You can also request cash from a friend within the app. Anytime and anywhere you want. Their Peer-2-Peer platform is free to use and transfers are completed instantly in just 3 simple steps.

Get a FREE debit card: MuchBetter gives all customers in Italy a free prepaid debit card, which is supported by Mastercard or Visa. These cards come in their super-cool orange brand, and they work like any other prepaid card, so you can use them for online and offline transactions. You can also order other trendy contactless payment devices from within the app, such as the hugely popular very cool keyfob.

How to get the MuchBetter digital wallet: Any customer aged 18 or over can download the MuchBetter digital wallet for free, and customers in Italy can now visit one of 15,000 available stores and exchange cash or card at the till for prepaid vouchers to top up their MuchBetter digital wallet account.

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