UK, London, 17 September 2020 – MuchBetter, the award winning iGaming payments company, today announced a new global payments partnership with Rootz, one of the world’s fastest growing iGaming operators.

MuchBetter is now available as a payment option for all Rootz Wildz and Caxino Casino players. Fully PSD2 SCA (secure customer authentication) compliant, MuchBetter is safe, secure and allows instant withdrawal to the player across numerous regions.

Rootz’s successful business model is built on prioritising the player experience and utilising best-in-class technology. The MuchBetter service provides the security and ease of use Rootz wanted from a payment partner, and its unique net deposit commercial model will also save the operator significant amounts on transaction fees compared to other payment options that charge for every transaction.

The integration of the MuchBetter service has been very successful to date. Existing MuchBetter customers are prompted to use the service when making a deposit to their Wildz or Caxino account – being able to move money in and out of their MuchBetter accounts with just their smartphone and fingerprint. This focus on customer flow ensures the best player experience possible, and has resulted in extremely high conversion rates for MuchBetter. New players can also sign up to the MuchBetter app in minutes, and start making payments to their Wildz or Caxino accounts instantly.

“Rootz is a great demonstration of how to be successful in the iGaming space by prioritising the user experience and leaning into the benefits of new technology,” said MuchBetter founder and CEO, Israel Rosenthal. “We have the same approach at MuchBetter. By combining best in class tech from the payments space with our own expertise and IP, we’ve created an ultra-secure and easy to use payment service for iGaming. It’s why we’re proving so popular among players and operators alike, especially among innovative brands like Wildz and Caxino. We expect this smooth integration to be the start of a long and successful partnership with Rootz.”

“Rootz is one of the fastest growing names in the iGaming space,” said Tony Kjaldstrom, COO at Rootz. “We are always improving our services and giving our players freedom to play however they want. This includes the option of using the most popular and innovative payment platforms on the market. Indeed, MuchBetter offers exactly the kind of secure, seamless service we wanted for our players, and working with them always felt like a natural fit.”

About MuchBetter

MuchBetter, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.

About Rootz

Rootz Ltd is an iGaming technology company providing a full-scope platform, Rootz. Automate the Game, Rootz’s motto, has influenced product development from Day 1. Rootz believes human beings should be left to pursue their creative talents while allowing repetitive tasks to be managed by machines. This focus has allowed Rootz to build the next generation casino product, Wildz.com, an online casino customised to each individual user. Rootz Ltd is based in Malta and holds an MGA license. www.rootz.com

Disclaimer: Wildz and Caxino are powered by Rootz Ltd and licensed by the MGA with licence number MGA/B2C/599/2018. Play responsibly. For help visit www.rgf.org.mt. Customers must be over 18 years old.