Celebrations for MuchBetter as they continue to support Real Betis for a second season

Celebrations for MuchBetter as they continue to support Real Betis for a second season as official e-Wallet to the club.

Following a fantastic and victorious 2021/2022 season, MuchBetter is to continue its backing of Real Betis as it enters the second year as official e-wallet of the Seville-based sports club.

In a sponsorship that spans across five teams including Real Betis Balompié – 2022 Copa Del Rey champions – Real Betis Féminas, Herbalife Real Betis (eSports), Real Betis Futsal and Coosur Real Betis (basketball), MuchBetter is looking forward to another exciting year in collaboration with the club.

During year one of the sponsorship, history was made; not only because the Spanish football club picked up the prestigious Copa Del Rey trophy for the first time since 2005, but also because MuchBetter and Real Betis launched the world’s first all-in-one venue access and contactless payments device in Spring 2022.

The Real Betis fob was designed and created for fans of the club to enhance their experience for at home matches. The device contains season tickets which, with a simple tap of the device using NFC, allows access to the Real Betis stadium, Benito Villamarín and the full ticket displayed in the MuchBetter digital wallet. Not only this, using their MuchBetter digital wallet to top up, fans can make contactless payments, both in the stadium on game days and day-to-day, anywhere that displays the contactless payment symbol.

Following the initial launch earlier this year, thousands of Béticos jumped at the chance to get their hands on this world-first device. Now, as the 2022-23 season kicks off, Betis season ticket holders are making sure they have the must-have green and white fob, now found in Betis stores throughout Seville.

Our MuchBetter spokesperson said: “Innovation soars through everything that we do at MuchBetter and through our partnership with Real Betis, we will continue to strive to the highest heights and drive extraordinary experiences for our communities and beyond”

“We are beyond thrilled to enter into year two of this partnership. It is incredible to be on this journey with a club that shares our vision for the future and passion for innovation and technology. We have lots planned for year two of the partnership, so watch this space.”

Discussing this innovative mindset, the club said: “At Real Betis, we always want to be at the forefront in a digital sense and to be pioneers in the development and use of new technologies, ones which can make life easier for fans. We are firm believers in digital evolution and transformation, so we have to take advantage of all the benefits that this brings us. Since the pandemic, the public has already been made increasingly aware of cashless mechanisms, so this project is just a reaffirmation of the existing social trends.”

Find out more about the Real Betis fob

Launched in 2017, MuchBetter is revolutionising the payments landscape. Offering a variety of payment methods including an digital wallet app, wearables, and the MuchBetter Prepaid Debit Mastercard®, MuchBetter serves over one million users across 100+ markets and drives financial inclusion in cash markets. Find out more at www.muchbetter.com

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