Operators can now process KYC (Know Your Customer) with MuchBetter customers outside of the transaction flow. This allows you to pre-screen customers and make risk-based assessments before submitting any transaction requests.
Here we discuss the importance of KYC in this context and how you can take control with the MuchBetter API (Application programming interface).
The importance of KYC in gambling
KYC is a mandatory part of compliance for gambling organisations and is regulated by the Gambling Commission applicable to your country of operation. Verifying a customer’s age, identity, address, and source of wealth allows casinos to stamp down on fraud and potential money laundering. KYC provides a safer gambling environment for everyone. Failure to carry out thorough KYC checks could result in serious fines for the organisation in question.
In 2020, regulators across the EEA struck some casinos with millions in fines for failing to carry out appropriate KYC and anti-money laundering checks.
Completing KYC outside of the transaction flow
MuchBetter has now developed an extension within the API that allows operators to complete KYC outside of the transaction flow. This allows operators to pre-screen customers and make risk-based assessments before submitting any transaction requests.
An API is an authentication protocol that allows two entities to pass information between each other. For MuchBetter and our merchants, this applies to financial transactions (deposits and pay-outs). It also serves as an endpoint to verify KYC user data.
We are now able to offer a new API solution that allows our merchants to complete customer due diligence outside of the transaction flow. This means that you can communicate with our data to pre-screen customers and make a risk-based assessment before submitting any transaction requests. You can also setup automated requests for information from MuchBetter, and check results to make an informed decision based on the data being a match or different and following the PUSH/PULL (deposit or pay-out) requests accordingly.
Striking a balance between compliance and user experience
Staying ahead in the gambling industry is an ever-evolving game of meeting compliance regulations and keeping your customers happy with frictionless sign-up and an impressive player experience.
Whilst there’s no avoiding necessary compliance regulations, processing customer deposits and withdrawals through a payment app like MuchBetter does provide an extra layer of fraud prevention for gambling operators and greatly improves the user experience for your customers. MuchBetter is licenced by the UK Financial Conduct Authority and the Bank of Lithuania, and we follow strict compliance regulations.
Our customers are unable to withdraw funds via their MuchBetter account until they have completed full account verification, and we also limit wallet loads until a customer has validated their source of wealth and/or source of funds as required. Your customers won’t need to enter card details or remember multiple passwords when depositing with the MuchBetter app, and in a mobile-first world, this makes for a seamless user experience, reducing friction and improving conversion rates.
Simple integration, fraud management, and frictionless payment mean that both you and your customers benefit from choosing MuchBetter.
For more details or access to process KYC with MuchBetter customers through our unique API, please email business@mirlimited.com
© 2025 MuchBetter | All rights reserved
MIR Limited UK Ltd: Registered office, Signature By Regus, Berkeley Square House, 2nd Floor, London, England, W1J 6BD. Regulation: Licensed and regulated as an electronic-money institution (EMI) by the UK Financial Conduct Authority (FCA) License No.: 900704.
QuickPay Limited: Registered office, The Black Church, St Mary’s Place, Dublin 7, Dublin, Ireland, D07P 4AX, registered under number 641373. Licensed and regulated as an Electronic Money Distributor of Sureswipe E.M.I. PLC trading as Revsto, which is licensed by the Central Bank of Cyprus to operate as a licensed Electronic Money Institution, license number 115.1.3.26.
Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.
MuchBetter cards and wearables are issued by Paynovate SA pursuant to licence by Mastercard. Paynovate SA is an e-money issuer regulated by the National Bank of Belgium. Paynovate SA is registered with the Banque-Carrefour des Enterprises under number BE0506 763 929.
©MuchBetter and the images on muchbetter.com are protected by copyright 2025. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.
© 2025 MuchBetter | All rights reserved
MIR Muchbetter Australia Pty Ltd (ACN 658 003 804)
(MIR AU or our) is a company registered in Australia and is authorised by the Australian Securities & Investment Commission (Australian financial services licence (AFSL) no. 540851). MIR AU is also enrolled as a reporting entity, and registered on the Remittance Sector Register, with the Australian Transaction Reports and Analysis Centre as a remittance services provider.
✤ Cards and wearable products are not yet available to customers in Australia through MIR MUCHBETTER AUSTRALIA Pty Limited ACN 658 003 804