|LinkedIn Ads||LinkedIn Ads||Enables us to track users from LinkedIn who have clicked on our adverts|
|Facebook Custom Audiences||Facebook Custom Audiences||Enables more targeted advertising through Facebook to our Facebook audience #|
|Google Analytics||Google Analytics||Provides data on the usage of the MuchBetter website by visitors|
|LinkedIn Analytics||LinkedIn Analytics||Provides information on visitors to our website from LinkedIn|
|Meta Pixel||Meta Pixel||Provides information on visitors to our website and app from Facebook|
|AddToAny||AddToAny||Enables website users to share content with a number of different social networks|
|HotJar||HotJar||Hot Jar is used to review user behaviour throughout our website, to ensure that we are optimising our user journeys|
|Termly||TERMLY_API_CACHE||Used to store visitor’s consent result in order to improve performance of the consent banner.|
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Facebook – Custom Audience
We may participate in Facebook.com’s Custom Audience program which enables us to display personalised ads to persons on our email lists when they visit Facebook.com. We provide Personal Information such as your email address and phone number to Facebook to enable Facebook to determine if you are a registered account holder with Facebook. You may opt-out of participation in our Facebook Custom Audience by sending an email, from the email address you are opting out of, by visiting Help For your opt-out to be effective, you must: (i) place the following text in the subject line of the email – “Opting Out of Facebook.com Website Custom Audience Ads”, and (ii) in the body of the email, include your name and email address. We will forward your name and email address to Facebook.com with a request to delete you from all of our Facebook Custom Audience A.
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This outlines the use of tracking systems within our app. We use tracking systems to collect data about how you use our apps, such as the screens you visit, the features you use, and the ads you click on. We use this data to improve our app, to provide you with more relevant content, and to measure the effectiveness of our marketing campaigns.
We use the tracking data we collect to:
- Improve our apps: We use tracking data to understand how you use our app so that we can improve it. For example, we use tracking data to see which features are most popular and to identify any bugs or usability issues.
- Provide you with more relevant content: We use tracking data to show you more relevant content, such as ads, articles, and products. For example, if you have shown an interest in a particular product, we may show you more ads for that product.
- Measure the effectiveness of our marketing campaigns: We use tracking data to measure the effectiveness of our marketing campaigns. For example, we can see how many people click on our ads and how many people make a purchase after clicking on an ad.
We do not share your tracking data with third parties for their own marketing purposes. However, we may share your tracking data with third parties who help us to provide our services, such as analytics providers and advertising networks. These third parties may use your tracking data to provide you with more relevant content and to measure the effectiveness of their own marketing campaigns.
Below is a list of the tracking methods used within our apps:
Branch SDK is used to allow attribution from promotional and organic web activity to user actions within the app, this allows us to optimise both promotions and user features.
Meta SDK is used to allow attribution of user actions within our app to FaceBook campaigns, ensuring we effectively target users with relevant content.
FireBase SDK allows us to monitor user behaviour within our app, in order to allow us to optimise user experience and promotional activity.