Cookie Policy


We use cookies and other technologies in our related services, including when you visit our site or access our Services. A “cookie” is a small piece of information that a website assigns to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.

Our website uses cookies in order to provide you with Services, identify you for repeat visits, (for example to allow us to store your preferences for the next sign-in), and monitor and analyse our web access. We use the following cookies and analytics on our Services:

LinkedIn AdsLinkedIn AdsEnables us to track users from LinkedIn who have clicked on our adverts
Facebook Custom AudiencesFacebook Custom AudiencesEnables more targeted advertising through Facebook to our Facebook audience #
Google AnalyticsGoogle AnalyticsProvides data on the usage of the MuchBetter website by visitors
LinkedIn AnalyticsLinkedIn AnalyticsProvides information on visitors to our website from LinkedIn
Meta PixelMeta PixelProvides information on visitors to our website and app from Facebook
AddToAnyAddToAnyEnables website users to share content with a number of different social networks
HotJarHotJarHot Jar is used to review user behaviour throughout our website, to ensure that we are optimising our user journeys
TermlyTERMLY_API_CACHEUsed to store visitor’s consent result in order to improve performance of the consent banner.

You may remove the cookies by following the instructions of your device preferences; you can find more information about cookies at Please note that, some features of our Service may not operate properly where you choose to disable all cookies.

You can also find further information surrounding our cookie usage from our Termly cookie policy on our consent banner.

Facebook – Custom Audience

We may participate in’s Custom Audience program which enables us to display personalised ads to persons on our email lists when they visit We provide Personal Information such as your email address and phone number to Facebook to enable Facebook to determine if you are a registered account holder with Facebook. You may opt-out of participation in our Facebook Custom Audience by sending an email, from the email address you are opting out of, by visiting Help For your opt-out to be effective, you must: (i) place the following text in the subject line of the email – “Opting Out of Website Custom Audience Ads”, and (ii) in the body of the email, include your name and email address. We will forward your name and email address to with a request to delete you from all of our Facebook Custom Audience A.

You may remove the cookies by following the instructions of your device preferences; You can find more information about cookies at; however, if you choose to disable cookies, some features of our Service may not operate properly and your online experience may be limited.

Google Analytics

We use a tool called “Google Analytics” to collect information about your use of our Service(s). Google Analytics collects information such as how often users access the Service, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Service. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits by disabling cookies on your browser.

For more information on Google Analytics see: 

For more information on opting-out of Google Analytics see:

App Tracking

This outlines the use of tracking systems within our app. We use tracking systems to collect data about how you use our apps, such as the screens you visit, the features you use, and the ads you click on. We use this data to improve our app, to provide you with more relevant content, and to measure the effectiveness of our marketing campaigns.

We use the tracking data we collect to:

  • Improve our apps: We use tracking data to understand how you use our app so that we can improve it. For example, we use tracking data to see which features are most popular and to identify any bugs or usability issues.
  • Provide you with more relevant content: We use tracking data to show you more relevant content, such as ads, articles, and products. For example, if you have shown an interest in a particular product, we may show you more ads for that product.
  • Measure the effectiveness of our marketing campaigns: We use tracking data to measure the effectiveness of our marketing campaigns. For example, we can see how many people click on our ads and how many people make a purchase after clicking on an ad.

We do not share your tracking data with third parties for their own marketing purposes. However, we may share your tracking data with third parties who help us to provide our services, such as analytics providers and advertising networks. These third parties may use your tracking data to provide you with more relevant content and to measure the effectiveness of their own marketing campaigns.

Below is a list of the tracking methods used within our apps:



Branch SDK

Branch SDK is used to allow attribution from promotional and organic web activity to user actions within the app, this allows us to optimise both promotions and user features.

Meta SDK

Meta SDK is used to allow attribution of user actions within our app to FaceBook campaigns, ensuring we effectively target users with relevant content.

FireBase SDK

FireBase SDK allows us to monitor user behaviour within our app, in order to allow us to optimise user experience and promotional activity.